So goes the VIP (Village Voice, 17/11/2010) 
After culture for all, the bin for all, here is the luxury for all. Today, elitism is more than a refined form of democracy, because everyone is entitled to earn the same ethers. The opening of the sumptuous Monoprix on the corner of rue de Montalembert and Rue du Bac comes as the culmination of this philosophy aesthetic and mercantile. Past the old Customs building and beautiful, it claims to discover a new temple of luxury. Approaching, we see fruits, vegetables, yogurt, cosmetics, underwear. Now, to delight the customer requires this key exceptions, this form of aristocracy, the nobility of the packaging. If the envelope tu angels, anything goes. Pierre Hermé or Nespresso stores have understood: an abduction by semiotics, chocolates and coffees sell better if they are reminiscent of jewelry. It is no longer the luxury that matters, but his idea, his first. Once hooked, the client believes travel in business class. At the gas pumps when Jacques Garcia? The RER Starck? Hospitals Louis Vuitton? The funeral Hermes? One day VIP, VIP still ...
After culture for all, the bin for all, here is the luxury for all. Today, elitism is more than a refined form of democracy, because everyone is entitled to earn the same ethers. The opening of the sumptuous Monoprix on the corner of rue de Montalembert and Rue du Bac comes as the culmination of this philosophy aesthetic and mercantile. Past the old Customs building and beautiful, it claims to discover a new temple of luxury. Approaching, we see fruits, vegetables, yogurt, cosmetics, underwear. Now, to delight the customer requires this key exceptions, this form of aristocracy, the nobility of the packaging. If the envelope tu angels, anything goes. Pierre Hermé or Nespresso stores have understood: an abduction by semiotics, chocolates and coffees sell better if they are reminiscent of jewelry. It is no longer the luxury that matters, but his idea, his first. Once hooked, the client believes travel in business class. At the gas pumps when Jacques Garcia? The RER Starck? Hospitals Louis Vuitton? The funeral Hermes? One day VIP, VIP still ... 
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